OFFICIAL COWBOY HAT OF THE FEI WORLD CUP
BAR MENU
Tailored pricing
BURN BAR
- THE BEST PART -
The Burn Bar — the simple crowd favorite: This package is designed for simplicity and high-volume events where the burn is the moment—clean, bold, unforgettable. Great for large events.
✦ Hat Fitting - Wool & Beaver Felt Blend or Pro Rodeo Straw Cowboy Hats
✦ Branding: Personalization with letters/numbers / western icons
✦ Your Branding: Custom logo Iron
FULL BAR
- THE GOOD STUFF -
The Traditional Bar — the sweet spot of impact, speed, and style: This package is designed to deliver rich customization and high throughput without sacrificing the guest moment.
✦ Hat Fitting - Wool & Beaver Felt Blend
✦ Branding: Personalization with letters/numbers / western icons
✦ Your Branding: Custom logo Iron
✦ Hat Bar: Hat bands, Accessories & Accoutrements, Branding
ULTIMATE HAT MAKERS
- THE BIG GUNS -
Our flagship build — this package is designed for a hyper-customized experience with one-on-one craftsmanship and customization. A full-scale cowboy hat customization bar, complete with:
✦ Hat Fitting - Open Crown Hats 3x-100x
✦ Wool & Beaver Felt Blend
✦ Your Branding: Custom logo Iron
✦ Hat Bar: Hat bands, Accessories & Accoutrements, Branding
Steam & Shaping: Custom Brim length trimming, Stiffening, Steam & Shaping, sanding finishes, and silk dust bag
CRAFTED BY 3RD GENERATION FAMILY HAT MAKERS
MADE IN GARLAND TEXAS
BYOB
BUILD YOUR OWN BAR
Color
Quality
Steam & Shape
Hat Bands
Bespoke Accessories
Burn & Brand
Distressing
Custom Branding Iron
WESTERN A LA CARTE
LEATHER GOODS BAR
TRUCKER HAT BAR
BOOT BAR
BELT BAR
In loving memory of Edmund Housey and Judith Goodwin
INTRODUCING:
COLLECTION N°0
LOVE IN THE LINING
Sole Rider hats are handcrafted by Texas third-generation family hat makers and designed as Housey family heirlooms.
Embossed into the lining is a quote from Emily's grandfather, “Papa,” a WWII veteran:
“Did you behave yourself or did you have fun?”
A gold chickadee rests at the center of the phrase, representing her late grandmother — because, lord knows, nothing she ever said should be put in writing.
Each hat is made with the intention to inspire its owner to be as loving and generous as Edmund Housey, to see the world as beautifully as Judy Goodwin did, to carry her contagious optimism, and to embrace their shared belief that the best stories come from breaking the rules.
Life just isn't that serious. Enjoy the ride.
FIND YOUR SIZE
Tape Measure Recommended
Grab a tape measure (or a string and measure against a ruler later)
Wrap around your head, sitting: midforehead and a finger or two above your ears.
Pull the measuring tape firm - not too tight!
Find your size in CM and convert to your hat size
Snap Back Trick
Slightly less accurate, use a snapback hat to find what size is most comfortable.
Always size up; we can always add extra padding to size down.
Female co-founded, crafted by Texas 3rd-generation family hat makers, and rooted in culture - Sole Rider breeds synergy between the humility of western tradition and equestrian prestige. It exists with the purpose to inspire creativity and community through intimate bespoke experiences around the world.
VIEW OUR INSTAGRAM
Frequently Asked Questions
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You will speak to either our cofounder or our Director of Business and Growth
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10 - 10,000
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We are currently booking into Q3 2027 - we request 50% down to secure your date, and the remainder of the invoice 35 days out to begin production and schedule your team.
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We are completely mobile and can activate internationally.
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You have our team all day. The more time the better
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